A differentiating offer with innovative content responding to the growing consumers’ need to adopt sustainable and responsible behaviours. According to a recent Nomisma survey, for 1 Italian out of 2 the main purchasing driver is Italian authenticity followed by sustainability. Both drivers have grown in weight and importance compared to 2019, becoming the essential key factors influencing product choices.
As to Italian authenticity, Bonduelle responds to this need by launching, within the Insalate degli Agricoltori range, the PGI rocket from the Piana del Sele. The PGI certification is a proof of the local and authentic Italian nature of a product, because it guarantees the origin of the raw material. The Rucola from the Piana del Sele, which obtained the PGI in November 2020 when the decision was published in the Official Journal, can now rely on the promotional activities carried out by its specific Protecting Consortium.
In this context, Bonduelle is implementing both the 1st and 6th pillars of its social responsibility programme, called “Bonduelle s’impegna” [Bonduelle’s commitment], aimed at supporting the best from-the field-to-the-factory practices, through the introduction of a PGI product and the lunch of its first packaging made of R-PP, a material containing recycled plastics. The innovative R-PP plastic material results from the combination of new fossil polypropylene with recycled polypropylene, thus reducing the amount of plastics derived from non-renewable sources, making R-PP a sustainable and always 100% recyclable material.
Bonduelle decided to use R-PP for two premium ranges, Insalate degli Agricoltori and Bonduelle Bio. The 100% recyclable packaging guarantees the same performances of the standard PP plastic packaging, in terms of product quality preservation, ensuring the same shelf-life in a perfectly see-through container. The new packaging features a complete graphic restyling. Both products show the following claims “We use recycled plastic” and “100% recyclable”, which underscore Bonduelle’s commitment for sustainability as well as for fresh, local and proximity products.
source: Distribuzione Moderna, a newspaper focused on large-scale distribution