OUR GREEN PROJECT

Green project fresh-cut vegetable

OUR CONSTANT COMMITMENT TO EFFECTIVELY SUPPORT OUR MOST VALUABLE ASSET: THE ENVIRONMENT

Fresh-cut vegetables are inherently very delicate.
They are live products, contain lots of humidity, change all the time and can largely differ from each other.

Packaging plays a key role in protecting the products and extending their shelf-life; this is why there is barely any other option than AF polypropylene.

Here is our ideas to show consumers the first effective steps towards a more responsible packaging for the fresh-cut vegetables market

ALVA BIOCIRCULAR FILM

SPECIFICATIONS:

  • 100% TRANSPARENT
  • CAN BE PRODUCED FROM NATURAL/ORGANIC MATERIALS
  • SAME PROTECTION OF CONTENTS (same behaviour as the existing polypropylene

MARKETING PLUS:

  • 100% RECYCLABLE
  • IMPORTANT LOWER CO2 EMISSIONS

Certified ISCC PLUS from October 2021

ALVA CIRCULAR film has the same specifications as the “traditional polypropylene film”: excellent anti-fog properties that extend products’ shelf life, advanced welding system, transparency, shine, and high printability.

The BIG DIFFERENCE is that ALVA CIRCULAR  film can be produced from natural/organic materials (instead of fossil ones, such as coal or oil).

ALVA «R-PP» FILM

30% raw material coming from pyrolysis oil produced by chemical recycling of post-consumer waste (**)

(**) The recycled content of the packaging is allocated using the ISCC mass balance approach.

ISCC CERTIFICATE

CLOSING THE LOOP : PLASTIC BACK TO PLASTIC

Circular Solution: End-user Advertising Fresh-Cut Products.

A differentiating offer with innovative content responding to the growing consumers’ need to adopt sustainable and responsible behaviours. According to a recent Nomisma survey, for 1 Italian out of 2 the main purchasing driver is Italian authenticity followed by sustainability. Both drivers have grown in weight and importance compared to 2019, becoming the essential key factors influencing product choices.

As to Italian authenticity,  Bonduelle responds to this need by launching, within the Insalate degli Agricoltori range, the PGI rocket from the Piana del Sele. The PGI certification is  a proof of the local and authentic Italian nature of a product, because it guarantees the origin of the raw material. The Rucola from the Piana del Sele, which obtained the PGI in November 2020 when the decision was published in the Official Journal, can now rely on the promotional activities carried out by its specific Protecting Consortium.

In this context, Bonduelle is implementing both the 1st and 6th pillars of its social responsibility programme, called “Bonduelle s’impegna” [Bonduelle’s commitment], aimed at supporting the best from-the field-to-the-factory practices, through the introduction of a PGI product and the lunch of its first packaging made of R-PP, a material containing recycled plastics. The innovative R-PP plastic material results from the combination of new fossil polypropylene with recycled polypropylene, thus reducing the amount of plastics derived from non-renewable sources, making R-PP a sustainable and always 100% recyclable material.

Bonduelle decided to use R-PP for two premium ranges, Insalate degli Agricoltori and Bonduelle Bio. The 100% recyclable packaging guarantees the same performances of the standard PP plastic packaging, in terms of product quality preservation, ensuring the same shelf-life in a perfectly see-through container. The new packaging features a complete graphic restyling. Both products show the following claims “We use recycled plastic” and “100% recyclable”, which underscore Bonduelle’s commitment for sustainability as well as for fresh, local and proximity products.

source: Distribuzione Moderna, a newspaper focused on large-scale distribution